Niantic to add 17 Pokestops in the World Economic Forum and new in-game Content to raise awareness on Global Goals Campaign
“We’ve always wanted both Niantic and Pokémon GO to be a force for good in the world. We are extremely proud to partner with the Global Goals campaign to help remind people of how critically important the Goals are while hopefully keeping the world’s leaders focused on delivering on them.”, John Hanke, founder of Niantic, commented on Niantic’s PArtnership with Global Goals campaign and Project Everyone.
Niantic and The Pokemon company International will be bringing 17 Special Pokestops and will be turning the Congress into a gym in Davos in order to raise awareness of the Global Goals amongst World Economic Forum attendees.
Why 17 ?
In September of 2015, the leaders from 193 countries, in a historic UN Summit, adopted the 2030 Agenda for Sustainable Development which contained 17 Goals. Over the next fifteen years, with these new Goals that universally apply to all, countries will mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change, while ensuring that no one is left behind. The Goals:
Niantic took these goals and turned them into Pokestops in order to bring more attention.
From Niantic’s Announcement:
“1. 17 all-new Pokémon GO PokéStops are being created, one for each of the 17 Global Goals. PokéStops are real world locations that you interact with by spinning its Photo Disc to get valuable in-game items added to your inventory.
To view a map of all PokéStops and each goal: www.pokemongolive.com/globalgoals
2. The Congress Centre will be turned into a Gym. Gyms are special points of interest where the three teams in the game (Team Mystic, Team Instinct or Team Valor) train and ultimately battle in order to capture the Gym.
3. From Spring 2017, additional in-game content will become available to continue to promote the importance of The Global Goals campaign.”